A business card, billing sheet, order types and brochure are key elements of advertising your business. It also brings in future sales at craft shows from repeat customers. It took me about 8 craft shows to realize the value of a business card. Whenever a client didn’t purchase something, they would ask me for a business card. Each time I kept saying “Sorry I do not have one at this time”. After telling numerous consumers that I didn’t have one I thought it was time I checked out obtaining some business cards.
Yet I didn’t understand where to begin and no one informed me that there was a website that created all sorts of business cards, sales brochures and other advertising tools called Vista Print. Since I was a beginner to the craft circuit I thought I could develop my own business cards from scratch. This sparked me to search the internet and check out about how others created their cards. Some used a special program or purchased their cards from pricey printing services. I observed a software program on my computer system called Microsoft Office Publisher so I used it to develop my first cards. Needless to say I didn’t know an aspect of the quality of paper or exactly what need to or must not be on a card. My business card just had the name of my business, my name and phone number.
I didn’t include other essential things like exactly what type of crafts I developed or my email address. So when you produce your card ask yourself this question “What does my business card say about me? For one thing it informs a client who you are as a business. It makes a statement about your craft before you begin to speak. Provides a fundamental description of exactly what type of business you run and exactly what you offer to prospective customers.
While planning and developing your card, keep in mind that a client may not know the best ways to find you and never ever presume they will know your postal code or area code. Here are a couple of fundamental things to consider for your business card:.
Address or PO Box.
City, State and Zip Code.
Area Code and Phone Number.
Area Code and Fax Number (if relevant).
E-mail and Web Site (if suitable).
Now that you have the basic ideas had to develop a business card; let’s spice it up a bit! What catches consumers most about the card is the graphics. Let’s state you do porcelain dolls then you might consider adding a porcelain doll graphic on the card. Or if you concentrate on wood furniture then maybe a small chest would be an excellent symbol.